Posted by Peter Arnold / Canada on December 17, 2002 at 11:17:04:
Dear PN Partners:
As a Business and Financial Consultant, I perhaps 'work with the numbers' a little more than
some. But frankly, the 'numbers' don't interest me nearly as much as PEOPLE - and the 'relationships' with them do.
Nevertheless, what I'd like to share with you here totally fascinates me personally. It has to do with looking at our business as an INCOME PRODUCING ASSET (like a high-rise Apartment Building - or a Commercial Shopping Mall, etc).
Teacher / investor Robert Kiyosaki ('Rich Dad, Poor Dad') has been one of my favourite authors for some time now. He is an enormous "booster" of our Network Marketing industry (see one of his latest best-sellers, 'The Business School: For People Who Like Helping People'). Perhaps his most critical book so far has been 'Cash Flow Quadrant'. It applies SO much to us and our ultimate goals in this business.
Below, I'd like to share with you an article from RK that I feel is important to review.
Then at the bottom, I've placed a Link to one of his Flash Videos that I think is brilliant.
I hope you will find these to be of value...
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Are You Still WORKING For Money?
Network Marketing — It's an ASSET, Not a JOB
(By Robert Kiyosaki)
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I am sometimes asked, "Why do so few people make it to the top of their Network Marketing system?"
The truth is, the top of the Network Marketing system is open to 'everyone' -- unlike traditional corporate systems, which allow only one person to reach the top of the company. The reason most people do not reach the top is simply because they quit too soon. So why would someone quit short of the top?
Most people join only 'to make money'. If they don't make money in the first few months or years, they become discouraged and quit (and then often bad-mouth the industry!). Others quit and go looking for a company with a better compensation plan. But joining to make a few quick dollars is not the reason to get into the business.
The Two Essential Reasons to Join a Network Marketing Business...
(1)- Reason number one is to help YOURSELF.
(2)- Reason number two is to help OTHERS.
If you join for only 'one' of these two reasons, then the system will not work for you.
Reason number one means that you come to the business primarily to change Quadrants—to change from the E (Employee) or the S (Self-employed) Quadrant ==> to the B (Business owner) or I (Investor) Quadrant.
This change is normally very difficult for most people -- because of money.
The true E or S Quadrant person will not work unless it is for money. This is also what causes people to not reach the top of the Network Marketing system: they want 'money' more than they want to 'change Quadrants'.
A 'B Quadrant' or 'I Quadrant' person will also work for money, but in a different way.
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The B quadrant person works to build or CREATE an ASSET -- in this case, a Business System.
The I Quadrant person INVESTS IN the Asset or the System.
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= As a B Quadrant - or an I Quadrant, sometimes you don't get paid for years.
= This, a true E Quadrant or S Quadrant person will not do. It's not part of their core values. Risk and delayed gratification disturb them emotionally.
Delayed Gratification and Emotional Intelligence
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One of the beauties of Network Marketing is that it focuses on developing your Emotional Intelligence as well as your Business Skills.
Emotional intelligence is an entirely different matter from 'academic' intelligence.
In general, someone with high emotional intelligence will often do better than someone with high academic intelligence, but low emotional intelligence. That explains, in part, why some people do well in school, but not so well in the real world.
The ability to delay gratification is a sign of higher emotional intelligence.
In a recent study of emotional intelligence, it was found that people who could delay gratification often led more successful lives than those who could not.
This is why the EDUCATIONAL SYSTEM inherent in a good Network Marketing opportunity is so important.
It's the 'emotional' education or 'emotional intelligence' aspect of their programs that I find so valuable for people.
Many people write me and tell me they loved my book, 'Rich Dad, Poor Dad' - but I fear that many of them don't get the most important point of the book:
Lesson #1 - "The rich don't WORK for money."
Once I have built or bought an ASSET - that asset works hard to make money for ME.
But I will not work for money -- I will work only to build or BUY ASSETS.
Those assets make me richer and richer, while I work less and less. That is what the rich do.
The poor and middle class work hard for 'money', and then BUY LIABILITIES - instead of INVESTING In ASSETS.
What Kind of ASSET is a Network Marketing Business?
Remember, there are two reasons to be successful in Network Marketing:
(1)- to help YOURSELF, and
(2)- to help OTHERS.
And you help 'yourself' -- by FIRST 'helping others'.
Reason number one means helping yourself get to the B side of the Quadrant.
What about reason number two?
The beauty of most Network Marketing systems is that you don't really make much money UNLESS you help others -- to "leave" the E and S side of the Quadrant -- and succeed in the B and I side of the Quadrant.
If you focus on helping OTHERS 'make this shift' -- then YOU will be successful in the business.
If you only want to teach YOURSELF to be a B Quadrant and I Quadrant person -- then a true Network Marketing system won't work for you.
You may as well go to a 'traditional' business school, which focuses only on YOU becoming a B Quadrant person.
The beauty of a NETWORK MARKETING business is that your goal is to CREATE ASSETS -- which are 'other B's working under YOU' -- and their job is to create 'other B's working under THEM'.
In TRADITIONAL BUSINESS, the focus is for the B to have only E's and S's working for them.
The type of business I was taught to build is a business with ME at the top -- and E's and S's at the base. I really don't have room at the top for many other B's -- which is why in all my businesses, I strongly recommend that all my employees look into MLM (Network Marketing) as their own part-time business.
The PYRAMID Factor
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= The traditional corporate system really is a PYRAMID, because there are a few B's and I's near the TOP -- and more E's and S's at the BASE.
= A Network Marketing system is a REVERSE PYRAMID -- its primary focus is to "bring up" more and more B's to the TOP.
One type of pyramid (the traditional type), has its base on the GROUND -- the other type (Network Marketing) has its base in the AIR.
Network Marketing is a pyramid that PULLS YOU UP -- instead of PUSHING YOU DOWN.
A Network Marketing business gives 'everyone' ACCESS to what used to be the domain only of the rich.
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Thanks for the opportunity of learning and posting on our PN Board.
Sincerely, Peter A.
Peter R. Arnold, CLU, CFC
Business Achievers Academy
Nova Scotia / Atlantic Canada
Proud Members of Professional Networkers - 4Life
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Below, is the Flash Video. Turn on your volume - and
simply keep clicking "next" on the lower right...
(Hope I get this in right :>)